Layout Rules:
Keep key design elements (nameplate, typefaces for body text, headlinges, captions, etc.,) consistent from issue to issue to help the paper establish an identity
Keep internal margins consistent
Headlines should get smaller as you move down the page
Keep the number of typefaces to a minimum
Have vertical and horizontal modules for contrast
Want to add most important stories and dominant photo above the fold
Make sure there is a dominant photograph
Dollar bill rule: If you put a dollar bill on the front page it should be able to touch a visual element Definitions:
Masthead: Name of the newspaper in a recognizable font
Dominant photo: The largest photograph on a layout
Byline: Indicates who wrote the story, often includes writer's title
Caption: The portion of the layout which explains what is happening in a photograph. Often includes a photo credit
Index: A front page guide to the newspaper's contents
Feature article: Most important article on the page
Teasers: An advertisement that lures customers or clients by offering a bonus, gift, or the like. Above the fold: Top half of the front page Module: Always rectangular in shape and includes all elements of an article
Strenghts of this layout: Good dominant photo, good use of horizontal and vertical modules, has index, teasers, photo caption, bylines, feature article, and masthead
Weaknesses of this layout: Only one photo- doesn't follow dollar bill rule. Columns are not lined up.
Keep key design elements (nameplate, typefaces for body text, headlinges, captions, etc.,) consistent from issue to issue to help the paper establish an identity
Keep internal margins consistent
Headlines should get smaller as you move down the page
Keep the number of typefaces to a minimum
Have vertical and horizontal modules for contrast
Want to add most important stories and dominant photo above the fold
Make sure there is a dominant photograph
Dollar bill rule: If you put a dollar bill on the front page it should be able to touch a visual element
Definitions:
Masthead: Name of the newspaper in a recognizable font
Dominant photo: The largest photograph on a layout
Byline: Indicates who wrote the story, often includes writer's title
Caption: The portion of the layout which explains what is happening in a photograph. Often includes a photo credit
Index: A front page guide to the newspaper's contents
Feature article: Most important article on the page
Teasers: An advertisement that lures customers or clients by offering a bonus, gift, or the like.
Above the fold: Top half of the front page
Module: Always rectangular in shape and includes all elements of an article